Why we have stopped to serve Wordpress clients?

Cubansky: Are you taking Wordpress projects now?

R.U.: No. We have ceased to do this work in 2017.

Cubansky: Why have you stopped taking Wordpress projects?

R.U.: Wordpress is a very user friendly CMS. Fun to start with. Its owners have invested a good deal of money in the UX. WP was to become a CMS for the non-IT persons. And they have succeeded. Millions of people who don't even know what a database is have created their own websites with WP.

Cubansky: Are they happy with it?

R.U.: Why not? Most should be happy with their WP babies, I assume. Those who aren't were coming to us.

Cubansky: This is what the IT developers are waiting for...

R.U.:Right. We were impressed with the number of Wordpress orders we received. Then we looked closer at the projects. And at the clients.

Cubansky: What did you find out?

R.U.: There are two major groups of WP customers who seek help: the overchallenged and the helpless.

The first group were quite active on their sites. They have invested significant amount of time changing themes, installing plug-ins, inserting PHP code and then even more plug-ins. Up to the point the version conflicts started to pop-up. And the plug-in conflicts. At this point they were calling us. In most cases we were able to help, but knowing that with the each next update a similar problem would probably pop up again and again. Then some would blame us for incomplete job. No thanks.

The other, smaller group were the helpless. Individuals who couldn't even start with the Wordpress. Elderly people, school dropouts, because today everyone must have his "web project". The communication with this type of clients, on the most basic level of literacy, is tedious. To handle the "tedious" has always been our job in the IT, of course, but not for kind of money a retired postcard collector would be willing to pay.

Cubansky: The result was...

R.U.: In 2017 we decided to focus on corporate clients. We said goodbye to the Wordpress, to the overchallenged and to the helpless. There are plenty of WP developers in South Asia happy to serve these customers. We wish them both good luck.